Get ready to become a Magazine Maker…

The first step to magazine making is to know and understand what is out there, what is working and what is not. Your ultimate goal is to identify the hot and the cold magazines in the marketplace and see what makes them tick, or not tick. There is no such thing as a lukewarm magazine. Magazines are either hot or cold.

As you get ready to become a magazine maker, your first job is to identify the three hottest magazines in today’s marketplace and find the reasons why they are hot. In addition you need to identify three recent magazine closures and identify the reasons that they were folded.

Always seek answers regarding the magazines’ concepts, DNA, audience, advertising revenue sources and last but not least the reason media folks give for the success or failure of the magazines you chose.

Share your findings in the comments sections of this post. Let us start Making Magazines!

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About Samir Husni

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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21 Responses to Get ready to become a Magazine Maker…

  1. Maggie Giffin says:

    Three “cold” magazines or recent magazines that ceased circulation- Southern Accents, Domino, and “O” at Home – all home magazines, suffered as a result of the economic recession and real estate collapse. Gourmet magazine folding in 2009 was due to a recent decline in ad sales. When ad count drops so does page count forcing editors to eliminate some content that would normally be included. Also, most recipes featured in Gourmet were French with the focus on NYC and Europe. In my opinion, the most similar magazine to Gourmet is Bon Appetite. Bon Appetite seems to be more focused on local cuisine throughout the state, I think Bon Appetite survived over Gourmet because of a recent trend among Americans- buying locally and good, simple food; I think Bon Appetite appeals more to its target audience. Three “hot” magazines: Cosmopolitan-the cover “See Me” factor (catches reader’s eye) and the content associated with unreserved topics on men, sex, and relationships. Glamour- (similar reasons associated with cosmopolitan-the content (fashion, hair, men, makeup) is important to its targeted audience: young women), and Real Simple (there isn’t another magazine like Real Simple; the content is valuable to its readers).

  2. Houston Cofield says:

    There are many extremely successful magazines today, but a few that I really enjoy are Focus magazine, Garden & Gun, and The Surfer’s Journal. All three of these magazines would be considered “hot.” One of the main factors that makes each of these magazines successful is the way they cater to a very specific audience. Focus magazine is a fine art photography magazine that fills its pages with a variety of artist’s work. The magazine informs photographers and photography collectors of the newest fine art works. The magazine does in-depth interviews and extensive reviews of all the art it presents, and keeps its readers coming back by putting out a reliable product, and including advertising that points the reader in the direct of an art gallery close to home. Garden & Gun is a magazine targeting the wealthy southern region of the U.S. Unlike Southern Living this magazine goes beyond southern style homes and takes a closer look at music, sporting culture, food, art, and current literature. It attracts its readers by presenting ways in which people can enjoy the beautiful culture of the South. Finally, The Surfer’s Journal targets audiences everywhere on the coast. The writing and beautiful photography make this magazine appeal to its readers. This magazine gives its readers a close look at exotic places to surf around the world. Many of its subscribers are immediately attracted to this magazine because of its amazing photography.
    Three magazines that have folded in the past year are Portfolio, Vibe, and Cookie. Portfolio began its magazine in 2007 going up against Forbes, Fortune, and Business Week. What the magazine did not realize was the importance or speed, and the use of web. The last thing this fast pace economy wants to read are long extensive articles from a magazine that is not making it to the news stand fast enough. Portfolio also failed to put much effort toward their website which also added to their downfall. Vibe was a successful magazine during the 90s and early 21st century, but when the recession began to hit its only defense was to cut salaries and circulation which eventually caused it to fold. Lastly, Cookie magazine was fairly new, but did not have the foundation of readers need to fight the recession.

  3. Rashell Reese says:

    Three “cold” magazines that have recently folded due to hard times, are Home, Pilot Journal, and I.D. Magazine. The countries economic status has taken a toll on all home interior magazines being as most consumers can no longer afford to re-decorate their homes, (maybe they find it depressing to look at beautiful homes in magazines and know they can not afford those things anymore), what ever the reason Home, Home Miami, and Home Fort Lauderdale, were all shut down in April of this year. When the airlines started making cut backs, again due to the current economy, there were less pilots to read Pilot Journal. The magazine’s circulation suffered from a dramatic drop in the last year and closed in March of this year. One of the most significant shut downs was that of I.D. Magazine. According to “Fast Company Blog” the magazine was an institution in the industry and its closing came as a shock to most. Obviously the recession played a role in the 55-year-old magazine’s close when it lead to the decline of ad sales but also an unwillingness to adjust to the times soon left the magazine feeling behind. The magazine closed its doors in December of 2009.
    Three “hot” magazines this year are three of today’s most popular women’s magazines; Vogue, Bazaar, and Shape. Vogue is undoubtedly the leading modern magazine on women’s style. The sophisticated articles bring readers to the hottest society parties as well as the studios of some of their favorite fashion designers, while demonstrating the season’s hottest looks. Bazaar is one of the most popular fashion magazines due to its cutting edge featured fashions instead of the more mainstream looks found in Vogue or Cosmopolitan. Shape has become a true inspiration to any woman (including myself) that has decided to lead a healthier lifestyle. The magazine offers interesting women’s health articles, as well as alternative workouts and slimming diets that actually work, while showing readers the hottest of fitness fashions.

  4. Rochlynn DeBarbieris says:

    Recent technological trends and economic recessions have forced consumers to comply and adapt leaving several magazine company’s successful as others are affected and fail. Three “cold” magazines affected by recent economic downfall are: Country Home, Cottage Living, and Wondertime. These three publications have been largely affected by the current recession and growing technology forcing advertisements to pull out and eventually dropping sales. Those who were previous consumers of these magazines which targeted those interested in family life and and ideas for home decor have turned to publications that offer more of a variety rather than one specific focus. Cosmopolitan, Vogue, and Harpers Bazaar all of which are fashion entertainment magazines continue to be consider three “hot” magazines that remain in circulation. These monthly magazines continue to produce eye catching covers and attract women by their catchy numerical phrases on how to remain sexy and stylish at an inexpensive price. Cosmopolitan remains at the very top of the list of continuing subscribers because of their consistency to please the consumers and deliver information that women seek and desire. Vogue and Bazaar remain as two very much sought after fashion magazines not only catered to those with expensive taste but also to those interested in looking fashionable at an inexpensive price. The well cultivated articles accompanied with beautiful page layouts of extensive fashion trends are not only easy on the eye but help make these magazines a sought out read for fun and leisure.

  5. Alex Pence says:

    Conde Nast had to make a lot of tough choices this year, due in part to the economical downturn, but also because of the fact that the face of print is changing so drastically, causing confusion and lagging sales amongst audiences and a sense of panic amongst publishers. Their decision to can the highly popular Gourmet, along with both Modern Bride and Elegant Bride, showcased both the dire straights that the publishing world has gotten itself into and the immediate need to streamline certain niches until equilibrium has again been reached.

    Three magazines that continue to do it right and enjoy the success of a steady stream of sales are Cosmopolitan, US Weekly, and Details. While People is still one of the top-grossing magazines that appeals to a very wide and varied audience, I would not call it one of the current “hottest” because it is more like your favorite aunt: comfortable, established, and predictable. While “predictable” could definitely be a word used to describe Cosmo, that does not take away from the fact that young women consider it their boy bible and the end-all, be-all in every form of advice and information imaginable, no matter how recycled said information might be. Cosmo’s formula works, and most likely always will, as the tides of each twenty-something generation continue to turn. US Weekly draws such a great readership because it is more trashy/juicy than it’s human-interest counterpart People, but still more reputable and reliable than other magazines of its kind (Ok!, Star, etc.) Everyone loves a little sensationalism, and that need for gossip is constant money in US’s bank. Finally, I see Details as the up-and-coming, edgy men’s magazine that is only growing in popularity. My little brother is obsessed with it, as well as a lot of my more hip guy friends, and I think that this magazine’s ability to create trends in men’s fashion and technology will take it far—it consistently knows what’s “in” before it’s even “in”, and it shows.

  6. Ren Turner says:

    Three HOT magazines today are Wired, Esquire, and Garden & Gun. While their content and target audiences are essentially quite different, these magazines stand together on the common ground that their magazines are like crack to their readers. Issue after issue these publications put out gripping content that readers have to get their hands on because they now, “Can’t live without it.”
    Wired has created this addiction over time of using smart people to explain how technology is constantly affecting the culture, economy and politics that surround us. By finding a happy medium between techie talk and applicable content, Wired satisfies everyone from the computer nerd to the software CEO. Well done.
    Esquire represents the man that every insecure, status seeking college graduate wants to be. By playing with the lusts of women, style, popular drinks, and up-to-date fiction, all spat off by hip writers like Tom Junod, Esquire is the way middle aged men keep up with the Jones’.
    Garden & Gun is a niche magazine that labels itself as “A southern lifestyle magazine that’s all about the magic of the new south.” So rather than focusing on cow raising contest at the Future Farmers of America Conference, G&G sends their talented writers and photographers out to capture the nostalgic and eclectic attributes of the South that we all wish to articulate. People who can only slightly relate to the topics will loose themselves in the wild adventures and descriptions depicted in this publication. Anyone who has ever stepped foot in the South won’t be able to put it down.
    On a not so positive note, I learned of 3 magazines that have folded in recent years: Relix (which has now been relaunched by new owners), Asian Week, and Green Business.
    Relix had long been established in the Jam Band music scene. Problem was their target group was a bunch of hippies that have no money, and no serious advertisers outside of the hemp industry thought it worthwhile.
    Asian Week obviously targeted a particular group of people, and attributed their downfall to a decline in readership that then led to a decline in advertisements.
    Green Business just seems like a pretty terrible publication. Their content still exists online and talks about Canada often (so no one in America cares) and just brings nothing new or exciting to the table.
    Basically, these 3 Cold magazines failed to create an addiction between their reader. Once addicted, no depression or economic collapse will change that.

  7. Mary Alice Gelwix says:

    Nowadays many magazines are folding due to the economic recession. Three magazines that have ceased circulation are Southern Accents, Travel and Leisure Golf and Portfolio. Southern Accents fell short of Time Inc.’s other publications but their website still remains. Also it was competing against so many other successful magazines in that genre such as Southern Living, House Beautiful and Country Living. Travel and Leisure Golf closed due to a lack in advertising revenue. It not only focused on the sport but more so the lifestyle that complemented golf. But with the recession the dream of retirement is constantly being pushed back and seems unrealistic. After two years of being on the newsstands, Conde Nast’s Portfolio closed. Like Travel and Leisure, Portfolio folded due to a decline in ad sales, and without ad revenue, it is almost impossible for a magazine to survive.
    Three hot magazines now are Vanity Fair, National Geographic and People. Vanity Fair has succeeded for so long because no other magazine covers both fashion and politics with such a high level of expertise. Because we live in a visual society, National Geographic’s iconic yellow border always catches the reader’s eye and turns the viewer into a skimmer with their excellent photojournalism. People remains so popular because of everyone’s obsession with Hollywood. Unlike their competitors, they are the most reliable and not sensationalized. Everyone wants to know who wore it better or which celebrity is on bump watch. They feed everyone’s pop culture hunger.

  8. Kirby Sage says:

    I found three of the “hottest” magazines to be Reader’s Digest, Better Homes and Gardens, and National Geographic. According to magazinecost.com, these were the “hottest” based strictly on sales and subscriptions.
    I have my own beliefs as to why each particular magazine has sold so well. Reader’s Digest has over 50 international editions. They also sell Braille, digital, and audio editions. I think it’s strictly the availability that has made Reader’s Digest such a marketable product. The second highest-selling magazine listed was Better Homes and Gardens. While not particularly widespread in their distribution, I believe Better Homes is successful due to their diverse subject matter. Although their target audience is obviously women, their subject ranges anywhere from cooking to decorating, crafts to antique shopping. However, like Reader’s Digest, I believe National Geographic’s success can be attributed to sheer numbers as well. Their magazine is published in over 32 languages, and they also have international, government support.
    On the other end of the spectrum, I have three magazines that ceased printing within the last year. I.D. Magazine ceased publication in February 2010; National Geographic Adventure stopped printing around the same time, and Giant Magazine stopped printing in 2010 as well. I.D. Magazine was an art magazine that focused on the lifestyle and business of artists and art. It was a small, bi-monthly magazine with a specialized and specific target audience. I believe the reason this magazine ceased publication was because the audience was TOO targeted. (I mean how many artists are out there? And how many of those artists can afford or would want to subscribe to this magazine?) National Geographic Adventure, unlike its umbrella company, didn’t fair well with print audiences. There was also a drop in ad sales. In this case, the quarterly magazine did not cease publication, they simply switched formats: from print to digital. Like National Geographic Adventure, Giant magazine did not cease publication. Instead, this magazine was started with the specific purpose of promoting and launching the company’s online platform.
    So, while the last two magazines didn’t technically close, they DID cease printing. As Dr. Husni has taught us so far, magazines have many uses. Maybe these had jsut served their purpose.

  9. Lance Ingram says:

    Three Hot Magazines:
    Rolling Stone: It will forever be the premier music magazine. It goes deeper and reveals more than any other music magazine on the stands. Their legacy speaks to how they have set a precedent to what readers should expect from a music magazine.
    Playboy: Sex sells and everybody knows it. As long as there is a male population naked lady magazines will sell.
    Sports Illustrated: It has a readership of 23 million people 18 million which are males. Sports will always be a topic of heavy interest thus causing a readership

    Three Cold Magazines:
    Gourmet: The market is flooded with cooking magazines and this magazine couldn’t continue to publish as a monthly due to a lack of advertising. The company still produces books under the name. Its last publication was in 2009.
    Blender: Decided to be strictly an online magazine in 2009, Blender ceased print publications due to a lack of advertisers and subscribers. They were forced to succumb to the burdens of the recession.
    Vibe: Another victim in the recession, Vibe was forced to shut its doors in 2009 after a lack of advertisers and subscribers. Deemed a small competitor in the hip hop magazine market when compared to The Source and XXL.

  10. Callie Mounger says:

    Three of the hottest magazines in the market are National Geographic, People, and Better Homes and Gardens. All three of these magazines have very different audiences; but all three are successful in their own right. These magazines know how to catch the reader’s glance and then real them in.

    People is extremely popular among the curious and those wishful of a more glamorous lifestyle. One could say it is America’s guilty pleasure.
    This magazine knows how to tell the gossip right. With colorful pictures and bold fonts, they drag the readers in to look at the best-dressed, paparazzi- stalked stars and give an inside scoop on celebrities’ private lives. People also gives easy access to the magazine by placing it in checkout lines or waiting areas for a quick read.

    National Geographic’s strongpoint is their statement cover photos with the bold yellow border. The color immediately grabs the reader’s eye. My favorite thing about the magazine is that is gives the reader the opportunity to travel to places the reader may never have a chance to go. It shows the beauty of the world as well as enlighten the reader about the planet we live on.

    Better Homes and Garden focuses on the niche of women. As a possible budding designer, I am fascinated color schemes, fabrics, and layouts of rooms. Every woman wants to be able to show off their homes in the best light. It is a competition of who can have a better yard or a better kitchen. Better Homes and Garden subtly plays to this fact and makes their featured rooms look comfortable and desirable.

    Unfortunately, not every magazine has what it takes to make it in the industry and many are forced to fold each year.

    Southern Accents ended its run in October 2009, just after the recession took an even bigger hit on the economy. The lack of money forced the readers to save and the need for a lifestyle magazine receded where only the top selling brands were going to make the cut. Ads also dropped drastically and the magazine just couldn’t continue with so many obstacles to overcome.

    National Geographic Adventure although designed like its parent magazine, could not fight the brutal economic and changing media business that was conspiring against it. National Geographic was forced to reduce their products, and the magazine was chosen to be pulled from print.

    The current economy has really hurt the magazine industry. Big companies who normally sell successful magazines have been forced to cut costs by folding and focus on other parts of the company. Hallmark magazine is one such example out of many. Although the magazine was doing good, it wasn’t generating enough revenue so Hallmark shut it down.

    Once the economy picks back up, I believe the magazine industry will also begin to thrive again. Magazines, although informative and enlightening, are often seen as a leisure activity to be read in spare time. There are many factors working against the industry: a bad economy, changing medias, and lack of time and money. It proves that even if the idea is good it isn’t guaranteed to be successful. A lucky hand and a great knowledge of the market and what the reader’s want and are willing to buy are the only ways to a prosperous magazine.

  11. Betsy Nelson says:

    Three of the “hottest magazines” out today due to sales are Good Housekeeping, Better Homes and Gardens, and the always obvious, Cosmopolitan. Good Housekeeping focuses mainly on food, fitness, beauty, and child care. Each issue has a unique mix of articles from human interest stories and social issues to money management and travel, this magazine also encourages positive living for today’s average woman. Magazines. com says, “Better Homes and Gardens is written for people who are interested in turning inspiration into action.” Better Homes and Gardens features hundreds of creative solutions for your home, as well as ideas for decorating, cooking, gardening, building, remodeling, crafts, and more. It’s America’s favorite home and family magazine. And last but not least, Cosmopolitan. Cosmo is the largest selling young women’s magazine in the world, and is most famous for it’s discussion about contemporary relationship issues. Cosmopolitan offers a little bit of everything to young women, inside information about the most recent hot celebrity, relationship advice, fashion and beauty tips, and even a page or two for the occasional male reader. All three of these “hot” magazines have one thing in common, Women. In my opinion, women are the main consumers of magazines, and these three are the go to guides for our nations contemporary women.
    Three of the latest magazine closures due to the decrease in subscriber’s and loss of advertisers are O at Home, Country Magazine, and Nick Jr. O at Home,the quarterly spinoff of The Oprah Magazine. After its launch in 2004, the magazine climbed from 600,000 subscribers to 1.4 million, but that’s not enough to overcome an industry-wide decline that’s seen ad pages drop by double digits in other Hearst pubs Cosmopolitan, CosmoGirl and Esquire. Meredith’s Country Home magazine had its last issue in March 2009. Their ad pages fell 25% in 2008, and dropped its frequency from 10 to 8 issues a year. Circulation was essentially flat in 2008 and single-copy sales tanked by 17.8%. Viacom’s Nickelodeon magazine, along with Nick Jr. and Nick Comics, was shut down at the end 2009. Much like O at Home and Country Home, Nick Jr. couldn’t survive the loss in sales from advertisers and subscribers.

  12. Katie Williamson says:

    3 Hot
    – Cosmopolitan: I think everyone would have to agree that Cosmo makes the list. They have managed to creep there way into every girl’s life. The shock value of the headlines catches the attention of many customers as well as the idealized female on the front (because sex sells). Every issue may be almost identical but it seems cool to be seen looking at this iconic fashion magazine. Cosmo has become a right of passage for many ladies. They are simply selling a name that has become linked to ultimate femininity.
    – National Geographic: It is a status symbol to be a reader of National Geographic. Any magazine that people ritualistically collect and display is definitely on the hot list. Nat Geo The photography and articles are amazing, but I think it is at a point where it can stand on name alone.
    – Cooking Light: A huge percent of Americans are on “diets”. This magazine has a great target audience to play around with. Each month they put a delicious picture on the cover that says “light” right above it. It is irresistible to pick up the magazine and see how to make a 10-calorie cake. From all my experience with its recipes, Cooking Light follows though with the promise of low fat goodness leaving the reader in anticipation for the next month’s menu.
    3 Cold
    – Metropolitan Home: Recession= bad housing market. Metro Home lost their audience because of economic problems.
    – Vibe: It was another victim of the recession. They began loosing advertising which just led to a down hill slide. Its collapse also coincided with new management that made lots of cutbacks. Vibe also failed to compete with the older “Bible of Hip Hop”, The Source.
    – Playgirl: The magazine died but its spirit lives on as a website for homosexual men. As the content became less important celebrities stopped posing, which took away from much of Playgirl’s appeal. In my opinion women need more than oiled up men for a magazine to be entertaining.

  13. Meghan Skeffington says:

    With the economy not doing well, many magazines were forced to close down within the past year or two. Three “cold” magazines are Conde Nast Cookie, Southern Accents/Time Inc., and Vibe magazine. Conde Nast Cookie was mainly directed towards “moms with disposable income and an interest in style” and although the issue of how important parenting is has never faltered, moms in this recession do not have the time or money to sit down and read this magazine about things they can no longer afford to buy. Another failed magazine is Southern Accents/Time Inc. can attribute their downfall to the failing housing market in the United States. Vibe magazine also took a turn for the worse in the economy, but its downfall is not solely due to the recession but also the slump in the music industry and how most of that information is available online.

    Three magazines that could be considered “hot” are Vogue, People and Cosmopolitan. Vogue is a timeless magazine that will continue to prosper for a very long time. Vogue is and always will be the “go to” fashion magazine for women, it is considered the fashion bible and is not going anywhere anytime soon. People is also a very popular magazine, who just upped their weekly circulation this week due to a huge first interview with Tiger Woods’ now ex-wife. By People Magazine having the confidence to boost the number of magazines they are going to circulate, just shows that they are a thriving magazine. The third “hot” magazine is Cosmopolitan. This is another “go to” magazine for women, to get the answers to questions in every aspect of their lives. Advertisers know how popular these magazines are, they continuously have popular celebrities on every cover, and appeal to women worldwide and they will continue to place their ads in them.

  14. marycoker says:

    Three “cold” magazines that have recently ceased printing are Southern Accents, Wonder Time, and Blender. Southern Accents, like several other home magazines, recently stopped publication. It met its end due to the recession and real estate collapse. People didn’t have the money to spend on their homes and didn’t need a home magazine to tell them about what they couldn’t do. Declining ad sales also contributed to the closing of Southern Accents. Wonder Time, a parenting magazine from Disney, closed in 2009. Although its number of ad pages increased in 2008, it still had a relatively small number of ad pages. Disney feared that the economic downturn in 2009 would result in reduced ad sales, and cited this reason for closing the magazine. Blender is a music magazine that closed in 2009. The closing of Blender is attributed to declining ad sales as well as declining circulation.
    Three magazines I think are hot are Cosmopolitan, People, and Esquire. Cosmopolitan is hot because it consistently has delivered what its readers want. It offers women advice on men, sex, and fashion. It is just shocking enough to keep readers entertained and interested without being so offensive it turns them away. People is a magazine about celebrities that fills the desire of the public to know everything about the lives of their favorite stars. As a society we seem to have developed a fascination with all things related to celebrities and gossip and people fills the need for this information. Esquire is a men’s magazine that offers articles about men’s fashion, money, culture, women, and even cooking. It also has a tradition of great writing. I think Esquire is hot because it offers things all in one magazine that other men’s magazines don’t have.

  15. Elizabeth Pearson says:

    When it comes to magazines that are hot, three stand out in my mind for various reasons: Cosmopolitan, Men’s Health, Esquire. Whether it is my first time purchasing a magazine or it’s one of my avid reads, I look at the design, photography, and writing. The content and how it is displayed to the consumer or first time buyer is always a deciding factor on whether it will end up on the nightstand. Although the information seems to be the same every month, these magazines do an excellent job of knowing their readers and catering to their needs and expectations each and every month. In an “I want it now” society,” they also do a great job of pulling the new reader in with information that people in this day and age find beneficial. Take Cosmopolitan for example. There is a girl on the cover with her hand on her hip every month. She looks the buyer dead in the eye and says “buy me” or “read me.” There is always the same information whether it is about new sex positions, new exercise, or new ways to apply make up. It’s all there and there are always new ways of accomplishing the same old thing.

    While there are many hot magazines today, there are also ones that said their farewells for different reasons in the past years: Gourmet, Modern Bride, and Cosmo Girl. With a shift in influence and spending, advertising for Gourmet and other high-end magazine dropped along with sales and circulation. There is more interest flowing towards magazines like Every Day with Rachel Ray and the Food Network magazine because it caters more towards the middle class. Conde Nast also put to rest Modern Bride due to the economic downturn. Since the magazine did not reach its profit-margin goal, the magazine was put to rest and more emphasis was placed online where there is less dependence on advertising. I believe Gourmet will reappear online this year, if they already haven’t. With Cosmo Girl, I believe it is a generational issue. The upcoming generation knows almost everything about the internet and technology. They know how to work iPhones and computers because they were raised with them beginning at a young age. Although some may walk to a newsstand and purchase a magazine, I believe this generation is being raised to gather their information from an online source.

  16. Jajuan McNeil says:

    Three really hot magazines are Relevant, Time and Sports Illustrated. Relevant and Time have taken a hold of their targeted population and given them exactly what they want. Relevant knows that the 20 something year old Christian kid will be the one to read its magazine so they include all the things that the age group would want to know. Then it ups the stakes by giving a bit more information and hooking the reader by helping them to realize that they want a little more than they had realized. Time efficient in what they do. They have a cover that is basically the same every month and still is one of the better magazines to look at on a day to day basis. SI is a magazine that has built its own niche in the magazine world and has done quite well for itself. All these magazines have made it much easier on themselves by simply knowing the audience that they are providing for and providing quality every time.
    Three cold magazines are Vibe, Best Life and Gourmet magazines. I think that these magazines failed mainly because they were imitators. It is said that the best form of flattery is imitation, but these imitators had a really hard time trying to get the quality that the groundbreaking magazines had and they were therefore shortlived. The cold magazines did fit into the niche, the people in charge of the magazines had a hard time trying to replace a magazine that in most cases was still doing pretty well. So, although it seemed that the spinoffs were a good idea they generally led to the demise of the magazine.

  17. Erin Duff says:

    Although I rarely pick up a magazine without merely glancing at it, three that I consider “hot” come to mind. People, Esquire and Time. Because society has an insatiable need to see scandal befall anyone who appears to have it all, gossip and drama will always sell. A dramatic front page picture of the latest scandal involving the hottest celebrity is sure to catch anyone’s attention. Esquire offers a how-to method of various ways of self-improvement. Because everyone wants to look their best, a how-to guide is manna from heaven and will be sure to sell. At the seemingly opposite end of the spectrum is Time, which is known for its quality of writing and the quality of topics discussed. Because many people will always be more concerned with social issues than gossip and how-to guides, Time will have a steady following.
    The three “cold” magazines that come to mind are Gourmet, Cookie and Elegant Bride. Gourmet folded because of declining advertising sales and a shift of reader interest. The downturn in the economy and the cost cuts that were a result greatly contributed to the folding of Cookie and Elegant Bride.

  18. Savannah Goodman says:

    Long live the magazine! Or at least, long live Cosmopolitan, People and Sports Illustrated as all three are extremely hot magazines that dominate the newsstands, living rooms, and doctors’ offices around the country.

    Cosmopolitan’s success can be summed up in one word: PLEASURE. It is the female Bible and constantly informs its readers of the (insert number) ways to please their man and/or herself. And what woman doesn’t like a little pleasurable indulgence?

    People is another hot magazine based on the fact that it is the respectable person’s tabloid. Profiles and heartfelt stories about the “regular people” who overcome adversity still find their way into the pages of People, but the celebrity news has increasingly dominated the content of the mag. We’re steadily becoming a society incredibly fascinated with the rich and famous and People provides that insight into that lifestyle.

    Sports Illustrated is another successful magazine because sports are such a prevalent source of entertainment for men the nation over. Subscriptions have subsequently dropped throughout the years because of the presence of 24/7 sports coverage on ESPN, but Sports Illustrated will maintain its status as a top-selling mag on the basis that it will always have an audience.

    Three cold magazines are Nickelodeon, Blender, and Vibe Magazine.

    Nickelodeon’s demise can most likely be attributed to kids’ increasing use of the Internet and other advanced technology. Mail is no longer as “exciting” as say an e-mail confirmation. Also, cable television is present in almost all homes this day and age as opposed to ten years ago and, therefore, Nickelodeon is as accessible as ever.

    Blender magazine experienced success among prescription numbers but could not carry on because of its dwindling ad revenue sales. There is still an on-line presence maintained by the mag.

    Vibe magazine was initially focused on hip-hop music coverage, but eventually covered all aspects of music in its tenure. As the music industry faced decreasing sales and other struggles, so did the relevance of Vibe. Online music coverage also attributed to the demise of Vibe.

  19. Elizabeth Evans says:

    The magazine world is very competitive. Magazines have always been coming and going in and out of print. The challenge is how to preserve the post publication and how to keep sufficient value in this new digital age. Three “hot” magazines that are successful in my opinion are Time, People and Sports Illustrated because they cover a broad genre and a broad audience. Time is known for solid and credible reporting. It is a reliable magazine with loyal readers. People Magazine is a “hot” magazine because it is one of the most influential magazines on the market and personally it is one of my guilty pleasures. Not only is there gossip but People also includes some serious stories, reveals secrets and covers Americas celebrity stalking obsession. Sports Illustrator manages to come up with creative and inventive writing style about current events in the sporting world. The longer features are always great articles and the photography is always fantastic. Sports Illustrated has an overall good reputation in the sporting and magazine world. A lot of magazines have recently ceased publication. In this economic slowdown, three “cold” magazines are Southern Accents, Vibe and Nick. Southern Accents began in September of 1977 and closed in October of last year. Home magazines have continued to struggle in the recession and Southern Accents couldn’t hang on to make the cut. Circulation slowed and advertising dropped 37.4% a few years ago. Vibe first appeared in 1992 and closed in June of last year. Vibe bounced around from owner to owner but couldn’t make it work. The recession explains a good deal of Vibe’s downfall and troubles as well as keeping up with music coverage online. Nick began in June 1993 and closed in December of last year. Advertisements dropped 27% in 2008 and the magazine couldn’t keep up. Overall the downfalls have something in common-advertising and a slow circulation.

  20. Markus Simmons says:

    Three magazines I would consider “hot” are People, Time and Sports Illustrated. I chose these three because of an article from MacDaily News’ website declaring that these three, along with Fortune, will be the first magazines to offer free iPad versions to subscribers. Until now, subscribers were paying the newsstand price for iPad versions even though they were already paying to get the print version in the mail. This will change for the aforementioned magazines over the next 30 days. This shows an adaptability that should sustain the already successful (all with a circulation of over 3 million) magazines in the near and distant future. Also, offering a free iPad download of the magazine will act as an incentive to attract new subscribers.

    Three magazines which are “cold” are Country Home, Domino and Nickelodeon Magazine. All three closed over the past year after dropping from a circulation of over 1 million. Country Home cited advertising problems. Domino’s stories are currently being archived by a new website: Brides.com. And Nick Magazine’s target audience was children who could get the same content on Nickelodeon television programming instead of picking up the magazine to read.

  21. Elizabeth White says:

    3 Hot Magazines:
    1) People- despite the economic recession and the dip in magazine sales nationwide, it seems to me that People has stayed consistent. I think the reason for this is that they constantly provide people with exactly what they want to see- celebrity gossip and human interest stories. Every week, they successfully give their readers what they want, and this keeps them interested.
    2) Sports Illustrated- this magazine may be lucky, considering that people will always be interested in sports. However, I think there’s also something to be said for the way SI makes an effort to highlight sports of all types- not just baseball, basketball, and football. This keeps many readers interested, and keeps them coming back for more.
    3) Cosmopolitan- obviously, the top selling women’s magazine in the country is a hot one. As Dr. Husni always tells us, sex sells, and Cosmo banks on this fact every month. They have a solid core of readers they can count on, and their content keeps their readers and advertisers coming back every single month.

    3 Cold Magazines
    1) Gourmet- it is truly a shame that Gourmet (in its original form), shut its doors. Ruth Reichel was a genius in my opinion, and Gourmet was a truly unique publication. I think it folded due to this fact- it was so unique that not enough people were interested in buying an upscale foodie magazine in a recession.
    2) Cottage Living- a southern progress publication, Cottage Living catered to a very specific subset of home magazine buyers. I think this is the reason it folded- people couldn’t afford to invest their money in something so specific- they would rather buy a magazine offering many different home styles as opposed to just one.
    3) Domino- another home magazine, I feel that Domino folded because it was simply overreaching. It definitely had a subset of devoted readers, but I think it should have worked harder to appeal to more people, perhaps then it would have succeeded.

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