The first step to magazine making is to know and understand what is out there, what is working and what is not. Your ultimate goal is to identify the hot and the cold magazines in the marketplace and see what makes them tick, or not tick. There is no such thing as a lukewarm magazine. Magazines are either hot or cold.
As you get ready to become a magazine maker, your first job is to identify the three hottest magazines in today’s marketplace and find the reasons why they are hot. In addition you need to identify three recent magazine closures and identify the reasons that they were folded.
Always seek answers regarding the magazines’ concepts, DNA, audience, advertising revenue sources and last but not least the reason media folks give for the success or failure of the magazines you chose.
Share your findings in the comments sections of this post. Let us start Making Magazines!