Mozines™ are here… Is this the future?


A new way to deliver magazines on all types of mobile platforms. Read my interview with Mozines™ creator and let me know what you think. The interview can be accessed here
Read the interview and post your comments.

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About Samir Husni

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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10 Responses to Mozines™ are here… Is this the future?

  1. Rashell Reese says:

    This was um… interesting. I honestly think I am pretty “old school” for my age because I really don’t see me ever using something like this. I despise looking stuff up on my “smart phone.” Maybe directions or phone numbers but anything I actually have to read on there would be a waste of time and headache medicine. I really don’t think I would ever say “Yay my magazine subscription just came through on my cell phone let me sit down and read it.” I would have to be desperately bored and with out an actual magazine to ever take advantage of this new technology. But I will say that technology today just in comparison with 5 years ago is pretty amazing!!!

  2. Lance Ingram says:

    I thought Mr. Cartabiano made some good points and has a very interesting business idea. It seems like it could either be very profitable or fail miserably, just like every other business venture. I like the idea of being able to read a magazine on iPhone whenever I have a slow minute during the day. But the realities are that I would much rather go pick up an actual magazine because electronic devices are unreliable. You never know when you’re going to drop your phone in a puddle or lose it or even have it stolen and I’d rather not lose all of my collections in one of those situations. However I do commend Mr. Cartabiano for his idea and pursuing it. I hope it works out for him.

  3. Jajuan McNeil says:

    I think that this is a very interesting addition to the realm of ways that information will be given to the customer, but I personally don’t think mozines are the wave of the future. Although I am writing this respnse via my mobile phone, I know that there are some things that are just better suited for other mediums; i.e. Magazines. On the other hand, I do believe they will have a niche in the culture and they will revolutionize the way that Americans, and the world, sees the magazine industry.

  4. Elizabeth Pearson says:

    The idea for Mozines is a very interesting concept. Although I do not enjoy reading for pleasure on my mobile device, I think this can be an excellent way to compliment a print product. I really feel like the idea for receiving ALL information on smart phones is just a fad with the new and upcoming technology. I’ve tried it out and concluded that receiving information on my mobile device is not as enjoyable as sitting down and engaging with a print product. I think this idea will work if it prompts users to interact with their smart phones while leading them to the print publication.

  5. Erin Duff says:

    I could never see myself personally using something like this. I’ve never owned a “smart phone.” The phone I have now doesn’t even have the internet and the only thing I use it for is to call people and text. However, just because I’m not that technically savvy doesn’t mean the majority of other people aren’t. On the contrary, it seems that the majority of people today depend on technology for the majority of their news and entertainment. That is why I think this idea could work. It’s important to adapt in order to survive the constant changes. However, I also don’t think that print should be completely overlooked or that technology should completely take it over. I think that print and technology should compliment one another and coexist, rather than having one and not the other.

  6. Natalie Dickson says:

    I could see this working much better with something like the iPad or Kindle, where you have a large enough screen area to be able to take in an article with an accompanying picture. For something as small as a smartphone screen, I’m not sure how well full-length magazine articles would fit. Also, ads seem like they would just be annoying, popping up on a tiny screen.
    I do think there is potential with something like the Mozine, perhaps if there were something that complemented the print edition that was more tiny screen-friendly. I’m like a lot of my classmates – if I’m going to read a magazine article, I’m going to sit down and read it; I don’t want to strain my eyes on a little screen with cramped text and ads.

  7. Rochlynn DeBarbieris says:

    I agree that although this sounds like a very innovative idea, I do not see the Mozine leaving the same effect as print magazines have on readers. Even as a smartphone user I find it extremely tedious and difficult to read articles on such a small screen. It is important for businesses to adapt and adjust to the increasing growth of technology but I don’t think print should be completely lost. Mr. Husni continues to stress that ‘we are in the relationship business of delivering benefits,’ and the importance of print appealing to all senses. Magazines are the number 1 medium of engagement. I feel that a mobile magazine will cause a disconnect between readers with less possibility of engaging in interaction and increasing potential distractions. The Mozine could possibly work as a condensed version with maybe more visuals which would still make the reader pick up a magazine to get further information. It is an interesting idea and has potential but I do not see this as a way to completely replace print with the same amount of success.

  8. Meghan Skeffington says:

    When reading this interview, it was the first time I had heard of the Mozines concept. It sounds interesting, and it could be successful, but there are a few concerns that I find with them. First of all, let me say, that I do like how Mozines are not trying to replicate the magazine onto a smart phone, I like how the content will be made for smart phones. The way I am interpreting what he is saying is that the content will be reduced/condensed, which is good for people like me who hates reading articles, or long emails, on my iPhone. I think it may be hard for Mozines to be successful, because not a lot of people like intently reading on the little screen, and then to tell someone that there will be a monthly charge will probably turn them off of the idea. $2.99/month for a mobile magazine is a lot of money, especially because the consumer will not have the physical magazine in their hands. Personally, I would be open to paying $2.99/month if I had something to show for it, but by only having a condensed version to read, while straining my eyes reading the small print on my smart phone, I would probably not buy the app.

  9. Elizabeth Evans says:

    I think this concept is very interesting and considering all the rapid changes/improvements being made with technology and the internet in general in this generation, it is very fitting. However, I love magazines for what they have always been. I am a magazine collector and I really enjoy the actual stack of printed pages that I can look back to knowing I have a tangible product. I don’t think it is healthy to have too many applications or outlets via internet. I think it has drastically had a negative impact on how our society interacts with each other. New innovations are always exciting but sometimes they force me to be resistant because I’m not sure I am ready for the changes.

  10. Houston Cofield says:

    While I think Mr. Cartabiano’s business is going to be extremely successful, I also think it will not have much success with magazines. The idea of getting subscriptions for your magazine on your iphone or even an ipad is just not as exciting as being able to have the magazine delivered to your home and being able to hold it in your hands while you enjoy swimming through content with a cup of hot coffee. That is the experience I love to have when I receive a magazine. I do think that many magazines are and will continue to go digital, but I do not think digital subscriptions will exceed print subscriptions. The business may be very successful with news, but I just don’t think it has much of a future with magazines. At least not now.

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