Crazy or Not, Athlon Sports launches with 7,000,000 circulation

So, what do you think Experience Makers? Does a launch of a new magazine with 7,000,000 renew your faith in ink-on-paper or do you think this is the industry making its last stand.
Check out my post here and get ready to hear Athlon Sports CEO Stephen Duggan’s explanation why he is launching an ink-on-paper in this day and age during the ACT Experience.
Let me know what you think, specifically if you are a sports fan or if you plan to publish a sports magazine.


About Samir "Mr. Magazine™" Husni, Ph.D.

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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7 Responses to Crazy or Not, Athlon Sports launches with 7,000,000 circulation

  1. Jajuan McNeil says:

    I think this magazine’s circulation makes life seem better for magazines of today. There is often a sentiment that print is dying, but according to this magazine’s circulation it must be flourishing. Or at least a lot better off than dying.

  2. Callie Mounger says:

    I think it is brilliant that Athlon Sports and Dash are taking the steps towards a new future for print. It will be a great reference to look at while designing our own newspaper/magazine in class. 7,000,000 is a huge number to start out with, but if you don’t dream big then why dream at all?

    I love sports and always have. I was a huge tomboy growing up so sports is kind of my thing. I wouldn’t start my own magazine but to have a job as a sports photographer would be amazing.

  3. Katie Williamson says:

    This is really exciting. I am anxious to see the results of this launch. It is refreshing to hear of someone having that much confidence. I can’t wait to meet him!

  4. Elizabeth Evans says:

    I absolutely love that they have launched this new venture. 7,000,000 is HUGE and I have high hopes for them. We need to have faith in our own industry. As far as I’m concerned, print is not dying. Athlon goes to show us all just that.

  5. Lance Ingram says:

    I like the idea but it doesn’t sound like that original of a concept. It seems like I’ve seen something like this before in my local newspaper. That seems like a testament too, that I can’t even remember what it was or looked like. But I have high hopes for this magazine. It seems like an interesting read regardless.

  6. Houston Cofield says:

    I could not believe my eyes when I saw that this magazine has a prospected circulation of 7 million. That is unheard of in the state that magazines are said to be in today. Hopefully this magazine will reach or even succeed that number.
    I love the whole idea behind this magazine. It is extremely unique, and I like how they are looking beyond what is happening on the playing field and into the lives of athletes. This first issue with the Mannings on the cover is extremely clever and seems to make for a great story. My question is will they continue to be able to come up with compelling stories for their audience to engage in. They are off to a great start, but I am interested to see the future of this magazine.

  7. Meghan Skeffington says:

    Athlon Sports launching its first issue with a 7,000,000 circulation, is very inspiring and definitely renews my faith in ink-on-paper. Although this is a very risky move for them and could potentially completely backfire, I applaud their courage and their faith in their magazine that it has the potential to succeed greatly.

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