New magazine launches slowed down in the third quarter of 2010 compared to that of 2009. The total number of new launches was 186 compared with 211 in 2009. The net result was a negative 25 titles. Add to that the number of magazines published with an intended frequency of four times or more dropped by seven titles. In the third quarter of 2010 a total of 42 new launches made their way for the first time to the nation’s newsstands compared with 49 in 2009.
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