New Magazine Launches: A 3rd Quarter Report

New magazine launches slowed down in the third quarter of 2010 compared to that of 2009. The total number of new launches was 186 compared with 211 in 2009. The net result was a negative 25 titles. Add to that the number of magazines published with an intended frequency of four times or more dropped by seven titles. In the third quarter of 2010 a total of 42 new launches made their way for the first time to the nation’s newsstands compared with 49 in 2009.

Check the entire entry here and let me know what you think. Enjoy


About Samir "Mr. Magazine™" Husni, Ph.D.

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.
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5 Responses to New Magazine Launches: A 3rd Quarter Report

  1. Callie Mounger says:

    Success comes by staying ahead of the curve. Unfortunately, print has fallen behind of the quickly improving technology. Magazines have settled for being as cheap as daily newspapers. I think it is a great idea to change the mindsets of consumers by planting the idea that magazines are like books. They are meant to be read and treasured, not thrown into the garbage.

  2. Rochlynn DeBarbieris says:

    It is difficult to maintain readers interest in print magazines when there are so many distractions in the market place that hinder the beauty of print. I think that by publishing magazines on higher quality paper and maintaining a relevant message print has a possible of making a come back. Currently it seems like magazines are just used for a one time read and then trashed. By bumping up the content and appearance of the magazine we can only hope print will be seen as a keeper and not a disposable item.

  3. Elizabeth Evans says:

    This news is truly depressing. With stats like that, I guess there is no telling where magazines will be in 10 years. All we can do is hope for best and try to hold on for as long as possible. It feels like those of us who treasure the value of a printed magazine are few and far between these days. What happened to loyal consumers? Blame apple? Blame the internet itself? I don’t know if we can really blame anything or anyone. I think these changes were bound to happen eventually and unfortunately we have been forced to face it once and for all.

  4. Lance Ingram says:

    Those are some interesting figures. But I think they are great numbers because they show that the magazines that are really good and people are actually taking an interest in are sticking around. It also seems like crap magazines that wouldn’t last a long time anyway aren’t even having the opportunity to get started. I’m sure you could throw the argument in the other direction and say this is terrible but I think, looking on the positive side, it gives the true readers a reason to celebrate the magazines they treasure.

  5. HoustonCofield says:

    “Book-a-zines” are a very cool idea. I personally like the feel of a magazine that is thick or heavier like a book and has that durable matte-colored cover. I have a few book-a-zines and have kept them for about two years and continue to read them. I feel like the more pages a magazine contains just gives the reader more experience to swim through. The idea of distributing a daily magazine may be appealing to some but for me I like to sit down and spend time getting lost in the publication and with no interruption.

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