Author Archives: Samir "Mr. Magazine™" Husni, Ph.D.

About Samir "Mr. Magazine™" Husni, Ph.D.

Samir Husni, aka Mr. Magazine™, is the founder and director of the Magazine Innovation Center at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism at the School of Journalism and New Media. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 28th year. He is also the author of Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt, Magazine Publishing in the 21st Century, published by Kendall Hunt, and co-author of Design Your Own Magazine. He has presented seminars on trends in American magazines to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, the Finnish magazine group Sanoma Magazines, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers nationwide, as well as the major newsweeklies and a host of trade publications. He has appeared on Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions. Dr. Husni has also served as an expert witness in several lawsuits involving major media corporations including Time Inc. and American Express Publishing among others. He has been a judge of The National Magazines Awards, The Evangelical Magazines Association, The City and Regional Magazines Association, and The Florida and Georgia Magazine Association Awards. Dr. Husni is the President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. When he is not in his office reading magazines, Dr. Husni is at the newsstands buying magazines.

New Magazine Launches: A 3rd Quarter Report

New magazine launches slowed down in the third quarter of 2010 compared to that of 2009. The total number of new launches was 186 compared with 211 in 2009. The net result was a negative 25 titles. Add to that … Continue reading

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Crazy or Not, Athlon Sports launches with 7,000,000 circulation

So, what do you think Experience Makers? Does a launch of a new magazine with 7,000,000 renew your faith in ink-on-paper or do you think this is the industry making its last stand. Check out my post here and get … Continue reading

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Mozines™ are here… Is this the future?

A new way to deliver magazines on all types of mobile platforms. Read my interview with Mozines™ creator and let me know what you think. The interview can be accessed here Read the interview and post your comments.

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Unbecoming Southern Living…

This is a reprint of my Mr. Magazine blog entry found on Let me know what you think? In a land not far far away there used to be a great magazine called Southern Living. It was the pride … Continue reading

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So you want to start a magazine!

Well, you are not alone. Almost every one and his/her cousin want to start a magazine. You have heard my take on starting a magazine and you have read the chapters in your text book about the subject matter. Now, … Continue reading

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Good writers are good readers…

What follows are the best magazine articles ever written according to the KK* Cool Tools blog. Click here to find the top 25 articles and start reading. Remember to be a good writer, you have to be a good reader. … Continue reading

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Get ready to become a Magazine Maker…

The first step to magazine making is to know and understand what is out there, what is working and what is not. Your ultimate goal is to identify the hot and the cold magazines in the marketplace and see what … Continue reading

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